Kia ora and Meri Kirihimete.
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Show us you know how to learn the basics of branding products, promotion tools and digital marketing for incorporation into a marketing plan to promote a product or service.
Launching products and generating market demand is the third of three short courses required for the Principles of Marketing course.Add to my account
You are required to submit evidence of the following:
Learners must achieve a 50% pass mark for successful completion.
Launching products and generating market demand is the third of three short courses required for the Principles of Marketing course. The related short courses are:
By completing this assessment you will demonstrate your understanding of launching products and generating market demand.
- Apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments, positioning and product life cycle into account (core foundations of successful marketing (PMKT101)).
- Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle (Market research and customer insights (PMKT102)).
We recommend you consider completing the assessments for PMKT101 and PMKT102 before completing this assessment for PMKT103. As an experienced marketing professional you may have the experience to prepare a full marketing plan and you are welcome to submit your assessment. However, if you are planning to achieve transcript credit for the OERu’s full Principles of Marketing course, you will need to successfully complete the assessments for PMKT101 and PMKT102 micro-courses in addition to this assessment for PMKT103 before qualifying for transcript credit.
All work for this EduBit must be your own.
*OERu EduBits assessments are Licensed by the OER Foundation under a Creative Commons Attribution-ShareAlike License.
Product Branding and Distribution Channels (opens in new window)
Leveraging Promotion Tools and Tactics (opens in new window)
The Power of Digital Marketing (opens in new window)