Assessment

You are required to submit evidence of the following:

1. Apply marketing concepts and processes to develop a product brand for the promotion of a product or service taking into account distribution channels, cost effective promotion tools and digital marketing.
2. Design a marketing plan for a product or service and justify improvements to early drafts.

Completion Requirements

Learners must achieve a 50% pass mark for successful completion.

Related Courses 

Launching products and generating market demand is the third of three short courses required for the Principles of Marketing course. The related short courses are:

• Core foundations of successful marketing.
• Market research and customer insights.

Instructions

By completing this assessment you will demonstrate your understanding of launching products and generating market demand.

• If you are completing this course for formal credit, you must complete and submit this assessment.
• This is a cumulative assessment which incorporates the design of a full marketing plan for a product or service. In addition to developing a product brand, it also requires the ability to:

- Apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments, positioning and product life cycle into account (core foundations of successful marketing (PMKT101)).

- Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle (Market research and customer insights (PMKT102)).

We recommend you consider completing the assessments for PMKT101 and PMKT102 before completing this assessment for PMKT103. As an experienced marketing professional you may have the experience to prepare a full marketing plan and you are welcome to submit your assessment. However, if you are planning to achieve transcript credit for the OERu’s full Principles of Marketing course, you will need to successfully complete the assessments for PMKT101 and PMKT102 micro-courses in addition to this assessment for PMKT103 before qualifying for transcript credit.

All work for this EduBit must be your own.

*OERu EduBits assessments are Licensed by the OER Foundation under a Creative Commons Attribution-ShareAlike License.

Learning Recommendations

Product Branding and Distribution Channels (opens in new window)

Leveraging Promotion Tools and Tactics (opens in new window)

The Power of Digital Marketing (opens in new window)