Assessment

You are required to submit evidence of the following:

1. Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle.

Completion Requirements

Learners must achieve a 50% pass mark for successful completion.

Related courses

Market research and customer insights is the second of three short courses required to be awarded credit for the full Principles of Marketing course. The related short courses are:

• Core foundations of successful marketing.
• Launching products and generating demand.

Instructions

By completing this assessment you will demonstrate your understanding of market research and customer insights.

1. If you are completing this course for formal credit, you must complete and submit this assessment.
2. You will need to retain a copy of this assessment for reference in the assessments for PMKT103 for candidates planning to take all three micro-courses for Principles of Marketing.

All work for this EduBit must be your own.

*OERu EduBits assessments are Licensed by the OER Foundation under a Creative Commons Attribution-ShareAlike License.

Learning Recommendations

Assessing Customer Behaviour and Motivation (opens in new window)

Researching Customer Needs and Preferences (opens in new window)

Developing a Value Proposition for the Product Life Cycle (opens in a new window)