Kia ora and Meri Kirihimete.
Please be aware that EduBits assessors will be unavailable between the 23rd of December 2020 and the 10th of January 2021. You are welcome to submit evidence for an EduBit but your assessment result will be delayed. See you in 2021!
Show us you know how to assess and research a customer and a product's life cycle to develop a marketing plan for a product or service.
Market research and customer insights is the second of three short courses required to be awarded credit for the full Principles of Marketing course.
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You are required to submit evidence of the following:
Learners must achieve a 50% pass mark for successful completion.
Market research and customer insights is the second of three short courses required to be awarded credit for the full Principles of Marketing course. The related short courses are:
By completing this assessment you will demonstrate your understanding of market research and customer insights.
All work for this EduBit must be your own.
*OERu EduBits assessments are Licensed by the OER Foundation under a Creative Commons Attribution-ShareAlike License.
Assessing Customer Behaviour and Motivation (opens in new window)
Researching Customer Needs and Preferences (opens in new window)
Developing a Value Proposition for the Product Life Cycle (opens in a new window)