Assessment

You are required to submit evidence of the following:

1. Apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments, positioning and product life cycle into account.

Completion Requirements

Learners must achieve a 50% pass mark for successful completion.

Related courses

Core Foundations of Successful Marketing is the first of three short courses required to be awarded credit for the full Principles of Marketing course. The related short courses are:

• Market research and customer insights.       
• Launching products and generating market demand.

Instructions

By completing this assessment you will demonstrate your understanding of marketing.

1. If you are completing this course for formal credit, you must complete and submit this assessment.
2. You will need to retain a copy of this assessment for reference in the assessments for PMKT102 and PMKT103.

All work for this EduBit must be your own.

*OERu EduBits assessments are Licensed by the OER Foundation under a Creative Commons Attribution-ShareAlike License.

Learning Recommendations

Marketing Products and Services (opens in a new window)

Optimizing the Marketing Mix (4Ps) (opens in a new window)

Segmenting Markets and Target Audiences (opens in a new window)